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ALICE BENHAM

BUSINESS & MARKETING STRATEGIST

LIV TURNOCK-ROGERS

DIGITAL MARKETING SPECIALIST

PHAE HAINES

PAID ADS EXECUTIVE

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In the third part of this twenty part series we ar

In the third part of this twenty part series we are talking about pricing!

It's really important to get the pricing of your course, programme or services right, as it will play a huge part in the conversion rate of your sales page.

Coming up with the price is not only impacted by knowing your perfect audience (which is what we covered in part 1) but also analysing your competitors and the market.

Research your market by pulling together a document of similar products or services in your niche, the components that make up the offer and the price point.

Now compare your offering with the market, focus on any key features you provide that makes your offer enticing and stand out from the crowd.

If you are a course creator or thinking about launching a course or an online programme, your price isn't just dictated by the volume of content. Leaning on "89765746 hours of video lessons" within your sales page copy isn't what's going to sell it. Actually, this can put many people off because this can cause a feeling of overwhelm and overwhelmed people don't take action.

We want results and we want them FAST. It's more about conveying how you can help somebody with the transformation that you promise in the easiest, quickest way possible.

#onlinecoursecreators #onlinecoursecreator #digitalproduct #passiveincomes
#passiveincomelifestyle #salesfunnelstrategist #funnelmarketing #funnelbuilder
#digitalproduct #passiveincomestreams #businessstrategist #salesfunnels #smallbusinessideas #onlinebusinesstips #onlinebusinesscoach #passiveincomestream #salesfunnel #business101

So you've decided that live launching and constant

So you've decided that live launching and constantly posting content to grow your business isn't sustainable for you anymore 😓 (or you're just starting out and this strategy just doesn't sit right with you!).

If that's the case then you'll be pleased to know that you can build a system that brings leads and sales in reliably, on repeat, without you having to show-up everyday and put in any extra time or effort.

Swipe 👉 for the full breakdown of my proven system that will support you in launching and scaling an insanely profitable online business in the current marketing climate.

🌱 Traffic: A reliable and consistent way of generating fresh traffic (I recommend and teach Facebook ads)

🌱 Landing Page: This is where you'll offer something for free (I recommend a masterclass- upcoming post explains why) that your targeted audience will receive in return for their name and email address

🌱 Automated Welcome & Nurture Emails: Deliver your masterclass, introduce yourself and build rapport with your new lead via a pre-written automated email sequence

🌱 Automated Sales Emails: Now that you've warmed your new lead up through a series of emails, you can point your lead to your offer through an automated sales email sequence

🌱 Sales Page: This is the page that provides all of the details of your course, programme or service (with some sales psychology copy!) and invites your lead to buy, apply or book a call (the CTA depends on preference & price point)

🌱 Checkout/Payment Processor: You'll need one of these so your lead can pay and become a customer! Offer a pay-in-full and split-pay optimum conversions

🌱 LMS (Learning Management System): This is where you will host your course or coaching programme that you'll give your new client access to once they complete their payment

🌱 Onboarding & Evergreen Email Sequence: Add your new customer to your evergreen email/newsletter sequence

If you'd like my help with implementing this in to your business, drop me a DM 📩

#onlinecoursecreators #onlinecoursecreator #salesfunnelstrategist
#digitalproduct #passiveincomestreams #businessstrategist #salesfunnels #onlinebusinesstips #onlinebusinesscoach #business101

In part 2 of creating a sales page that converts,

In part 2 of creating a sales page that converts, it's time to nail your value proposition.

In a short snappy sentence, what's the solution you provide that solves the problem of your ideal audience?

Swipe for the framework that'll help you put this together in 2 seconds flat 👉

I'm a bit of a geek when it comes to tech and love

I'm a bit of a geek when it comes to tech and love to streamline as much of my business as possible with systems and automation.

After lots of trial and error, here's a round-up of my top 8 online biz tools that I am using in my business right now:

⚡️ ClickUp: Personal to-do & planner, Team workload allocation and Project Management

⚡️ Slack: Team Communication

⚡️ Rubas Funnels: Funnel Builder, CRM & Email Marketing

⚡️ Bonsai: Proposals, Contracts and Invoices

⚡️ Stripe: Payment Processor

⚡️ Zapier: Tech Automations

⚡️ Xero: Sales & Accountancy

⚡️ Loom: Screen recording for client and team walk-throughs

Let me know in the comments if you use any of these in your biz, or if you think there's one worth adding to the list! 👇

#businessstrategist #salesfunnels #smallbusinessideas #onlinebusinesstips #onlinebusinesscoach #passiveincomestream #salesfunnel #business101

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"When are you getting married?"⠀⠀⠀⠀⠀⠀⠀⠀⠀
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"Why don't you own a house yet?"⠀⠀⠀⠀⠀⠀⠀⠀⠀
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Questions many of us get asked every day, like our lives have all been predefined based on what a typical or traditional life looks like.⠀⠀⠀⠀⠀⠀⠀⠀⠀
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Some people thrive more in a business environment than an academic one.⠀⠀⠀⠀⠀⠀⠀⠀⠀
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Some people don't see the need to get married, or CAN'T get married.⠀⠀⠀⠀⠀⠀⠀⠀⠀
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Some people enjoy renting, they like the feeling of not being tied down, more of a sense of freedom.⠀⠀⠀⠀⠀⠀⠀⠀⠀
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Some people don't want kids, some people CAN'T have kids.⠀⠀⠀⠀⠀⠀⠀⠀⠀
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Don't let others or society define your life. You get one shot at it, define the life you want for YOU. And it's totally okay to not have that completely figured out yet. #peptalktuesday⠀⠀⠀⠀⠀⠀⠀⠀⠀
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#onlinecoursecreators #onlinecoursecreator #digitalproduct #passiveincomes⠀⠀⠀⠀⠀⠀⠀⠀⠀
#passiveincomelifestyle #salesfunnelstrategist #funnelmarketing #funnelbuilder⠀⠀⠀⠀⠀⠀⠀⠀⠀
#digitalproduct #passiveincomestreams #businessstrategist #salesfunnels #smallbusinessideas #onlinebusinesstips #onlinebusinesscoach #passiveincomestream #salesfunnel #business101

The ads space is super busy right now and it's abo

The ads space is super busy right now and it's about to get even busier with brands upping their activity for Cyber Monday and Black Friday etc.
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To ensure you don't get lost in the crowd, your ads need to stand out and stop the scroll.
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Check out my fav apps to make your ads pop 💥
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What apps do you like to use for eye-catching creative in your ads? Let me know in the comments below 👇
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#facebookadsmastery #facebookadsexpert #facebookadsmanager #facebookadstraining
#facebookadsmarketing #facebookadsstrategy
#facebookadsagency #facebookadscoach
#facebookadstrategy #fbadsmarketing
#facebookadtips #fbads #paidads #facebookadvertising
#digitalmarketingtraining #digitalmarketingconsultant #digitalmarketingstrategist #digitalmarketingtip #onlinebusinessmarketin #socialmediamarketingstrategy
#socialmediamarketingtip #internetmarketingtips #entrepeneurship #businessgrowthtips #ukbusiness #digitalmarketingexpert #digitalmarketingservices #onlinebusinesstips #onlinebusinesscoach

If you've recently created or you're planning on c

If you've recently created or you're planning on creating a new product, service or offer, you're going to need a sales page to send people to to buy it!
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In this 20 part series I am going IN on how to create a sales page that is going to get your ideal customers throwing their cash at you 💸
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First up, knowing who your perfect customer is 👉
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#onlinecoursecreators #onlinecoursecreator #digitalproduct #passiveincomes
#passiveincomelifestyle #salesfunnelstrategist #funnelmarketing #funnelbuilder
#digitalproduct #passiveincomestreams #businessstrategist #salesfunnels #smallbusinessideas #onlinebusinesstips #onlinebusinesscoach #passiveincomestream #salesfunnel #business101

It cracks me up when I see "gurus" bashing email m

It cracks me up when I see "gurus" bashing email marketing and saying it's dead only because they're trying to flog their next "quick fix overnight to success strategy".
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Email marketing is faaaar from dead and if you aren't utilising it within your biz then you'll for sure be missing out on some serious profits.
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And I'm not suggesting that you type out hundreds of emails manually every day 😅 You write your email sequences once (allowing for tweaks when testing) and then set to automate.
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Get swiping for 3 of my fav email marketing hacks 👉
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#onlinecoursecreators #onlinecoursecreator #digitalproduct #passiveincomes
#passiveincomelifestyle #salesfunnelstrategist #funnelmarketing #funnelbuilder
#digitalproduct #passiveincomestreams #businessstrategist #salesfunnels #smallbusinessideas #onlinebusinesstips #onlinebusinesscoach #passiveincomestream #salesfunnel #business101

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