Are you looking to make money online in the uk, increase your profit, reach new customers, and scale your business?
Millions of businesses have turned their businesses around by going online to to reach new customers. Tools and techniques such as email marketing, social media, and search engine optimisation increase company profits exponentially.
This article will teach you the fundamentals in growing your business online.
How to make money online in the UK
- Define your target market – who are your ideal customers?
- Find out where they are and market your services towards them
- Convert those potential customers into paying customers
- Upsell and Downsell the customers using email marketing software, such as Convertkit
- Find more customers online, by targeting new demographics and repeat
Define your target market
It’s easier to make money online in the UK once you have established who your ideal customer is. This will make it a lot easier (and cheaper) to market to your target audience. Write down a number of different personas so you can create different marketing copy for each.
With advertising strategies such as Facebook Marketing, you are able to enter the ideal demographic for your marketing efforts. This ensures you don’t waste marketing budget on people who aren’t interested.
You can target different ages, genders and you are even target people with specific interests. So if you are selling football kits, you will more than likely be looking to target males, between the ages of 18 and 40, who have liked football Facebook groups.
Think about who your target market is for each of your products or services, and start writing it down.
Find out where they are
There are lots of different places you are able to go online to target your potential customers. The key is to define who those customers are, and try different marketing strategies to get their attention. The beauty of this strategy is that once you find them, you can scale up your marketing efforts at the click of a button.
Create a sales funnel
A sales funnel is a system that takes a prospect on a journey from not knowing who you are to buying your product or service.
Creating an effective sales funnel is critical to making the most of your marketing efforts. I use ClickFunnels to build my sales funnels. Its drag and drop funnel builder makes it super easy to build funnels from scratch and push leads towards a sale.
Landing pages can be set up for each part of the funnel, which will give your potential client very clear instructions on how to purchase your products and services. If they decide not to buy, they are diverted to another part of the funnel. This will offer them another service or product that they may be interested in.
Upsell and Downsell
Getting your potential customers into your sales funnel to guide them towards a sale is the goal. You should take this one step further and offer upsells and downsells within the funnel as this will grow your bottom line exponentially.
What is an Upsell and a Downsell?
An upsell, is a method of persuading a customer to purchase an additional item when buying your products and services.
A downsell is a method of persuading a customer to purchase a cheaper item from you. This is r
Build and audience and get traffic
Once you have a good marketing strategy and a proven sales funnel, you should start using other methods to guide potential customers into your sales funnel.
Strategies such as lead-magnets or freebies are a fantastic method of guiding more people into your sales funnel.
How to use freebies to get more sales
A proven method of how to make money online in the UK is by using freebies (or lead magnets) to capture the email address of a potential customer. You’d then use an email autoresponder to automatically deliver the freebie and follow-up with the new lead.
ClickFunnels and ConvertKit are my go-to tools in order to make money online.
How to do it:
- Create a freebie that adds value to the potential customer, such as a how-to guide, video training or an industry report
- Create a landing page in ClickFunnels so the customer downloads the freebie in exchange for their email address
- Set up a series of emails in ConvertKit that add value to the customer (do not just bombard with offers and sales)
- Add more freebies and sales pitches to a selection of the emails to pitch your products and services to the customer
- Once the customer buys a product, use upselling and downselling to maximise the amount the customer spends
It’s so important to follow-up with new leads, providing value not just spamming with offers and sales messages. ConvertKit is super powerful and really easy to set-up and use for this. 80-90% of leads will abandon the cart so following up and remarketing is paramount in order to explode profits.
How Can I Help You Make Money Online?
Drop your name and email in the form below and I’ll send you over my sales funnel checklist, for free! It’ll walk you through the process above in much more detail so you can start scaling your business online and explode your profits!