A sales funnel is fundamental in converting more leads in to customers and exploding your profits. Once you’ve learnt how to create sales funnels, you will be able to scale your business online and generate more profits on auto-pilot.
The term sales funnel is used to create an effective marketing strategy. Usually a sales funnel will have 3 to 5 steps that encourage your potential customers to take specific actions with the ultimate goal of buying your products or services.
A sales funnel should not be confused with a marketing/content funnel. It helps to have an understanding of the marketing funnel as the two funnels will work in synergy. Whilst there are many variations of the marketing funnel, the general consensus is that it includes the following:
Potential customers have a problem and therefore become aware of your product or service. At this stage, visitors are coming to your website for the first time, whether through Google, ads, social media etc.
At this stage, the potential customer is seeking a possible solution to their problem or ways to achieve their goals. Google is looking for a solution, which is an opportunity to attract great content. During this phase, the potential customer will express interest in your product or service. They’ll likely follow you on social media, or sign up for your mailing list.
A potential buyer has decided they want to use your offer as a solution to their problem. At this stage, the potential buyer will pay more attention to your offer and the different products or services you offer.
At this stage the lead purchases your offer and converts in to a customer. Nurturing existing customers to retain them is just as important as acquiring new ones. You’ll want to serve customers different content to leads in your emails. When a lead becomes a customer, ensure they join a different email sequence so the content is more relevant.
How to create sales funnels
I recommend using ClickFunnels to create sales funnels. You don’t need any coding/web experience as it has a super intuitive drag and drop interface. I have used ClickFunnels to scale my own business and increase profits for clients.www.clickfunnels.com
Creating sales funnels will be much easier and more successful if you know and understand your potential customers. You need to find out what their needs are, what frustrates them, what is the best way to communicate with them, etc… If you do quality research, you will know what problems your potential customers are facing. It’ll allow you to tailor your messaging so you can talk directly to them and provide the solution they need.
Each person is special, which means that your potential customers are different and unique. Focus on the reasons why customers buy your products and services, the way they use them, the way they decide to buy, what motivated and encouraged them to buy.
Once you have identified your key buyer persona, create sub-sets of that buyer. This will allow you to create different content/sales funnels for each audience to enhance the experience. It’s super powerful when you can tailor copy that talks directly to your target audience.
Make a plan to improve website traffic and capture leads
Increasing your website/landing page traffic is a key task to increase the sales of your products and services. More traffic = more sales right? It’ll also allow you to gather data and audience insights so you can test different approaches to get more conversions.
Develop a plan to keep in touch with potential clients
You must maintain or even increase your connection with potential clients, educate them on topics that interest them, and make the decision to buy your products or services.
Make a closing strategy plan
A closing strategy involves ways you can turn your leads into customers. You can achieve this by using e-mails and phone calls inviting them to a specific action. For example, you may have a new high-ticket offer so you invite your audience to check out a webinar where you provide a heap of value and then go in for the sale and pitch your product at the end. For a low-ticket offer you won’t need to provide so much value upfront so you may create a simple landing page that pitches the product in long written form or a short video. Whichever one you choose, you must touch on the audience pain points and explain how you will solve that pain with your product.
Content is king when it comes to developing an effective sales funnel. Referring back to the marketing funnel up top, different types of content must be created for different parts of the customer journey. Let’s chat through some of the options.
A blog can help you create awareness and interest in solving the problems that your potential customers have. Blogging can be a major source of traffic to your website, and also a great way to get additional interest and reach potential customers. Search Engine Optimisation (SEO), by using keywords, will drive more organic traffic to your website. Organic or paid social media is also a great way to promote your blog.
Content that serves to educate about the prospects problem and offer a solution. These include, for example, guides, manuals, and courses. A lead magnet can be provided in exchange of an email address so that you can follow-up with an email sequence.
My favourite email autoresponder for delivering lead magnets and setting up email sequences is ConvertKit. Whilst it’s super intuitive and easy for beginners, it’s also really powerful and allows you to create sophisticated email marketing campaigns.www.converkit.com
Webinars can can also be used as lead magnets, but are more focused on decision-making and action phases. They serve to persuade potential customers to take action and buy your products and services on the spot. A webinar should generally be around an hour long and provide heaps of value. The last 20 minutes will be used for the pitch in the hope that the lead will purchase your product at the end.
Video content is unique because it can be used in all stages of creating a sales funnel. So, by optimising your videos with keywords, you can raise awareness of your products and services through YouTube. You can also offer specific troubleshooting tutorials and reviews. Within your blog, you can post educational videos, raising interest in your products and services. I like to start with video as from there you can create snippets for social media, transcribe in to a blog and even create sound bites or podcasts.
I hope this articles helps with how to create sales funnels. For more detailed information and a complete step-by-step guide, get my free checklist below.